HBO – Bite Me

This piece ran on HBO’s on-demand service and in a series of web spots in the campaign prior to Season 2 of True Blood. There are heels, a big old off-camera fan, and soft wafty lights. The phone number was active for a year or so, taking the sultry vibe to another level.

Other pieces in the campaign were in different styles. A hard-boiled detective, here. A faux-PSA there.

The campaign won a Webby and several ad industry awards.